Adding inclusive language to your marketing is a must do, yet many business owners are not sure exactly what to do.
More than just the effort of using correct pronouns, this subject includes your company policies, how you present yourself in the industry to your community and to wedding couples at large.
Be aware– be kind— be inclusive!
In Episode 47 of the Be Fabbo Podcast, “Inclusive Language in Your Marketing” Taylor Griffith of Lemon Tree Editorial gives the honest info about using inclusive language in your marketing.
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Meet Taylor
Taylor Griffith is an award-winning writer, champion for inclusive language and the CEO of Lemon Tree Editorial. As a website copywriter who serves the wedding industry, Taylor balances left-brain logic with right-brain creativity to write strategic, personality-packed websites that help wedding pros attract their ideal couples. Before starting Lemon Tree Editorial, she worked in journalism, SEO and marketing.
“In terms of how loudly or directly you say it, everybody is their own special snowflake.”
Resources Mentioned in this Episode:
Inclusive Language Guide
Free Page Review
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