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Business

Create an Overwhelm Smashing Marketing Plan: Heidi Thompson

July 23, 2020

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Let’s be honest, there are times that every single creative entrepreneur are overwhelmed! That can happen for about a million reasons, and it’s uncomfortable every single time. Heidi Thompson knows something about being overwhelmed.

In Episode 49 of the Be Fabbo Podcast, Creating an Overwhelm Smashing Marketing Plan the conversation leads us to solutions so we’re not overwhelmed.

Tune in on Apple | Spotify | Stitcher | Google Podcasts

 

 

Meet Heidi

Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning.

“Marketing is simply connecting the dots between what your ideal wants and what you have to offer. If you don’t connect those dots properly your marketing won’t work.”

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Start with the Marketing Plan

Most wedding pros just throw random things at the wall when they try to market but it’s actually a lot easier and more effective to create a plan. They talk about what a marketing plan actually is and what it should contain, why it’s sooooo helpful for you and will save you from overwhelm, how to use your marketing plan to avoid shiny object syndrome, and how you can create your own effective marketing plan.

Heidi believes that “growing a wedding business can be overwhelming, stressful and it can swallow your social life whole… BUT it doesn’t have to be that way and I’m on a mission to help wedding pros like you grow their businesses without killing themselves.” Sounds great, right?

We need more than buzzwords, we need steps to take to make growing a business effective and definitely not overwhelming!

 

Don’t feel Overwhelmed

Most wedding pros just throw random things at the wall when they try to market but it’s actually a lot easier and more effective to create a plan. They talk about what a marketing plan actually is and what it should contain, why it’s sooooo helpful for you and will save you from overwhelm, how to use your marketing plan to avoid shiny object syndrome, and how you can create your own effective marketing plan.

 

More From the Candid Conversation

How many times have you heard people tell you to take back your power? Be the boss of your business? That’s all true, but almost everybody needs a road map to get to the biz destination they’ve set for themselves.

 

Episode Takeaways Worth Repeating

Over-complicated marketing gobbledygook is not always the answer & might not be what you’re looking for.

Your business should give you the freedom to do what you love and the freedom to have a life doing the other things that matter to you.

Resources Mentioned in this Episode

How to Squash Overwhelm with a Marketing Plan 

 

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✨✨✨  If you loved this episode…FABBO! Our goal is to always Motivate, Educate and Celebrate YOU! We want to keeping bringing this content to creative earbuds everywhere. So can you help us to continue cheering on creatives, by posting a review & some positive feedback on iTunes? THANK YOU!

? Remember to snap a photo or screenshot of you listening, post it to your IG stories be sure to tag @befabbopodcast so we can give your business a shoutout!

Looking for coaching to refresh & re-energize you and your business?

Then schedule a Discovery Call with Bobbi!

 

Be Fabbo!

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Marketing/Relationships

Motivate Educate Celebrate

Photography

Website/Social Media

Business Tips

Categories

Get My Coaching Info Here

Let's work Together

Join the
Fabboville Group!

Episode 41: Using Pinterest to Grow your Business

Episode 12: SEO With Sara Dunn

Episode 48: The Reset Specialist

Episode 43: Pivot: Can you should you will you?

podcast episodes

TRENDINg

tune into the show on apple podcasts!

I'm Bobbi- Podcast Host & Business Coach for Creatives. I’m here to cheer you on to be more FABBO. 

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