Let’s be honest, there are times that every single creative entrepreneur are overwhelmed! That can happen for about a million reasons, and it’s uncomfortable every single time. Heidi Thompson knows something about being overwhelmed.

In Episode 49 of the Be Fabbo Podcast, Creating an Overwhelm Smashing Marketing Plan the conversation leads us to solutions so we’re not overwhelmed.

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Meet Heidi

Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning.

“Marketing is simply connecting the dots between what your ideal wants and what you have to offer. If you don’t connect those dots properly your marketing won’t work.”

Facebook | Instagram | Twitter

 

Start with the Marketing Plan

Most wedding pros just throw random things at the wall when they try to market but it’s actually a lot easier and more effective to create a plan. They talk about what a marketing plan actually is and what it should contain, why it’s sooooo helpful for you and will save you from overwhelm, how to use your marketing plan to avoid shiny object syndrome, and how you can create your own effective marketing plan.

Heidi believes that “growing a wedding business can be overwhelming, stressful and it can swallow your social life whole… BUT it doesn’t have to be that way and I’m on a mission to help wedding pros like you grow their businesses without killing themselves.” Sounds great, right?

We need more than buzzwords, we need steps to take to make growing a business effective and definitely not overwhelming!

 

Don’t feel Overwhelmed

Most wedding pros just throw random things at the wall when they try to market but it’s actually a lot easier and more effective to create a plan. They talk about what a marketing plan actually is and what it should contain, why it’s sooooo helpful for you and will save you from overwhelm, how to use your marketing plan to avoid shiny object syndrome, and how you can create your own effective marketing plan.

 

More From the Candid Conversation

How many times have you heard people tell you to take back your power? Be the boss of your business? That’s all true, but almost everybody needs a road map to get to the biz destination they’ve set for themselves.

 

Episode Takeaways Worth Repeating

Over-complicated marketing gobbledygook is not always the answer & might not be what you’re looking for.

Your business should give you the freedom to do what you love and the freedom to have a life doing the other things that matter to you.

Resources Mentioned in this Episode

How to Squash Overwhelm with a Marketing Plan 

 

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