Hate Writing Social Media Captions & #allthethings?
Do you Hate Writing Social Media Captions & #allthethings? We’ve taken the guesswork out social media for you with a collection of ad-lib style Instagram captions for wedding professionals.”
Episode 70 features guest Serena Waller from a recent Clubhouse room. You’ll find more like this on the social audio app Clubhouse in the Wedding Pros Club. Serena focuses on Social Media Management + Strategy for the Wedding & Creative Industries.
🎆Serena has a limited time special offer for Be Fabbo listeners, her Instagram Caption Templates!
“Not sure what to write today? We’ve taken the guesswork out social media for you with a this collection of TEN ad-lib style Instagram captions for wedding professionals. Aimed to drive engagement, build credibility and work on that like, know, trust factor so you can make more sales through social media!
Ideal for venues, photographers, planners and florists, but works well for any industry professional that who works with couples.” 🎆
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Hate Writing Social Media Captions & #allthethings?
The Essential Takeaways:
5:43 the reason that I really believe that Instagram has resonated so much specifically with couples is it gives them the opportunity to get to know you on a visual level first, because obviously, weddings are a very esthetic medium, you know, people don’t come to weddings and just say, Oh, I’m just here for the food anymore. You know, they’re coming for an experience, they’re coming, because they want to feel something like they’re looking for an emotion, they’re looking for a feeling, they’re looking for something beautifully created. And weddings are really all of those things for people. So when they come to Instagram, they get, they get to start to imagine their life with their partner in this space that you have created, or this experience that you’re creating.
7:50 That’s part of the problem is that because we have kind of disconnected a couple, we’ve disconnected from that experience and don’t necessarily know how to share that experience. And then I think also, again, like people just feel like, Oh, I’m not a good writer or I’m not a writer, I don’t know what to say, I don’t know how to say it. Do people even care are they even reading because Instagram is such a scrolling medium, people automatically assume well, no one’s reading my captions. But that’s really not the case. They are reading them, they are connecting with them.
11:41 And then do you always want to have a call to action when you’re doing this on your Instagram captions?
12:02 There are a lot of ways you can work on those like engagement pieces and calls to action without being like, hey, submit my contact form! I’d really like you to just have something that feels low pressure. One of the lowest pressure ones that you can do is say like, drop this emoji book below, like if you agree and like give them the exact thing you want them to say or do and recognize that just because they don’t do it doesn’t mean they haven’t engaged with your content in some way, shape, or form.
15:30 That’s the thing. It’s the education part of it. And I think I hope everybody in the audience is hearing, you’ve done all the work. Now you’re just trying to let others you’re still serving, you’re still offering something.
16:06 Repurpose, repurpose, repurpose, and, you know, you would the way that we all perceive it, as I put this out, everybody seen it, nobody’s liking it, it’s garbage. Like that’s immediately where our minds go, instead of, oh, gosh, like, I have 1000 followers, if I’m lucky, 20 people are gonna see this today, it’s okay to reshare that photo, or it’s okay to repurpose that caption in a couple of weeks and see how it does.
18:45 And if you’re doing your grid and you’re doing your stories, and you’re adding reels to it, you’re doing a really good thing for your account, because it’s helping the algorithm love You more and find you more frequently.
27:08 All right, so captions with hashtags at the bottom is still the best way to go. Instagram actually came out and said it themselves like hey, please put your caption like your hashtags in the caption box. Adam came out and did an announcement on it, like a few videos ago and said it you know, so that is the rule I have always followed will continue to follow. But the funny thing that he did say is like, Hey, could you use like eight to 11 hashtags, and not all 30, which was a very interesting little tidbit.
30:45 I love a scheduler, I have not seen any difference using a scheduler versus posting organic. I know, people will say it any which way, I’m just saying my personal experience is it saves you time, it saves you effort, use the scheduler, like, if you’re going to lose something, it’s not going to be enough, it’s truly going to make it worth it. But no, I have not seen a difference with the scheduler.
44:00 If you go with an agency, this is just like investing with somebody, okay, here’s what I want to do. This is where I’d like to be, and they can sit down and they will help you with a plan to get there. Now, I want you to explain on this part how you still have to do something, you’re not just a genius arena, you can’t just go pull pictures out. What’s the work involved when I hire an agency or even a VA? It’s not we just wash our hands of it. We still have to supply what to those people.
48:30 we don’t know how particular we are about anything until we hire somebody and ask them to do it for us. We just don’t know. That has been my experience with anybody who hires me and for hiring my entire team, every single person on my team, I did not know what I wanted from them until we got in it. And I realized, oh, okay, this was my expectation. This is the reality, how do we bridge that gap. And hopefully, when you’ve made a good hire, there’s a very small gap that needs to be bridged.
50:00 I want everybody to hear, there are ways to help you grow your Instagram, you have to commit to growing it, it’s okay, if you want to stay where you are, and just keep plugging along as anything else with your business. You’re the bus driver, right? You have to decide, Hey, I can’t do this anymore. I don’t want to do this anymore. And you find somebody, but it’s going to come as a cost. We always laugh in industry. Nobody wants to pay my prices, nobody wants to hire me do don’t do the same thing. If this is something that you need to move your business, will this make your ship go faster? If you hire a agency or VA ask those questions? What would happen? If I invest three months? Where will I be?
55:00 I definitely think that one of the nice things about stories is you putting hashtags and stories is you can use a broader hashtag. And you’re more likely to show up in that broad hashtag search. So if you use something that had been used a million times, like they’re actually going to surface that stories or video content a little bit more than they would your grid content. So it’s definitely worth using.
59:30 Just go out there and don’t let social media be so hard. It doesn’t have to be hard. We put a lot of pressure on ourselves. Like, my ultimate goal for everyone. Whether I’m helping you or not, is just don’t let it stress you out so much.
Meet Bobbi
COACH, MENTOR, SPEAKER
& WEDDING INDUSTRY EDUCATOR
DIET MT. DEW ADDICT
For over 40 years I’ve had the honor of capturing love stories as a wedding photographer for fabbo couples in authentic moments from coast to coast. Along the way I’ve met some of the most talented and hard-working business owners, many of whom I’m proud to call friends. Working alongside them, the conversations we shared often turned to burnout, frustration, and the loss of excitement, they felt their purpose was gone.
It’s those conversations that led me here today, ready to cheer you on. I’m on a mission to empower you to make an impact as the CEO of your business.
I help ambitious creatives build a sustainable business that they love & their clients love more is my joy. Because when you do well, you can do good!
Let’s work together to help you transform your business into a prosperous career with a purpose. Because you should be able to make a difference and a living, agreed?
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Hate Writing Social Media Captions & #allthethings?
